CodeSlick Marketing Documentation¶

Last Updated: November 7, 2025, 02:30 CET Version: 2.0 Status: Production Ready - Beta Launch Materials Complete

This directory contains all marketing-related documentation for CodeSlick beta launch and growth.

Document Type	Location	Status
Beta Recruitment	`beta/BETA_RECRUITMENT_MASTER_PLAN.md`	✅ Ready
Founder Enablement	`FOUNDER_CHEAT_SHEET.md`	✅ Ready
Practice Q&A	`PRACTICE_QA_SCRIPT.md`	✅ Ready
Study Guide	`TECHNICAL_STUDY_GUIDE.md`	✅ Ready
Beta Launch Prep	`beta/BETA_LAUNCH_PREP_GUIDE.md`	✅ Ready

Directory Structure¶

marketing/
├── README.md                        # This file - marketing docs index
│
├── beta/                            # Beta Launch Materials
│   ├── BETA_LAUNCH_PREP_GUIDE.md   # Complete beta launch checklist
│   ├── BETA_RECRUITMENT_MASTER_PLAN.md   # Week-by-week execution plan
│   ├── BETA_TARGET_LIST_STRATEGY.md      # 20 DM templates + targeting
│   ├── REDDIT_DEVOPS_POST.md             # r/devops campaign (Thu 8-10 AM EST)
│   ├── REDDIT_SIDEPROJECT_POST.md        # r/SideProject campaign (Sat 9 AM EST)
│   └── HACKER_NEWS_SHOW_HN_POST.md       # Show HN strategy (wait 2-4 weeks)
│
├── FOUNDER_CHEAT_SHEET.md           # ⭐ Private Q&A reference for calls
├── PRACTICE_QA_SCRIPT.md            # 20 common questions with answers
├── TECHNICAL_STUDY_GUIDE.md         # 10-hour security education plan
│
└── pitch/                           # Pitch Deck & Investor Materials (future)
    └── (empty - to be created post-beta)

📄 Document Descriptions¶

Beta Launch Materials¶

Master Plan¶

File: beta/BETA_RECRUITMENT_MASTER_PLAN.md
Purpose: Complete week-by-week execution plan to get 10-15 beta testers
Includes: Timeline, channel strategy, expected results

Direct Outreach¶

File: beta/BETA_TARGET_LIST_STRATEGY.md
Purpose: 20 personalized DM templates + 3-tier targeting strategy
Channels: LinkedIn, Twitter, email

Reddit Campaigns¶

r/devops: beta/REDDIT_DEVOPS_POST.md - Technical audience, Thursday AM EST
r/SideProject: beta/REDDIT_SIDEPROJECT_POST.md - Founder community, Saturday AM EST

Hacker News¶

File: beta/HACKER_NEWS_SHOW_HN_POST.md
Timing: Wait 2-4 weeks (after beta traction)
Potential: 10-50+ signups if successful

Quick Start¶

Week 1 Focus (Get 10-15 beta testers): 1. Thursday: Reddit r/devops post 2. Thursday-Friday: Send 13 DMs (Tier 1 + Tier 2) 3. Saturday: Reddit r/SideProject post

Expected Result: 10-15 beta signups by Sunday

Founder Enablement (NEW)¶

FOUNDER_CHEAT_SHEET.md ⭐ Read Before Every Beta Call¶

Purpose: Quick reference guide for handling beta user conversations Contents: - 30-second pitch (memorize this) - Core value propositions - Technical Q&A with answers - Pricing objection handling - Competitor positioning - "What I don't know" templates

When to use: - 10 mins before each beta call (skim) - During calls (keep open for reference) - After calls (update with new questions)

PRACTICE_QA_SCRIPT.md¶

Purpose: 20 most common questions with detailed answers for practice Contents: - Product basics (Q1-Q5) - Technical questions (Q6-Q10) - Pricing & business (Q11-Q15) - Objections & concerns (Q16-Q20) - Practice schedule and tips

How to use: 1. Solo practice: Read question, answer without looking, compare (30 mins/day) 2. Role-play: Have friend ask random questions, practice answering 3. Pre-call prep: Skim all 20 questions before beta calls

Goal: Answer confidently without notes

TECHNICAL_STUDY_GUIDE.md¶

Purpose: 10-hour self-study plan to understand security fundamentals Contents: - OWASP Top 10 explained (1.5 hrs) - SAST vs DAST (30 mins) - CVE & dependency scanning (1 hr) - GitHub PR workflow (1 hr) - CI/CD integration (1 hr) - Competitive analysis (2 hrs) - Practice scenarios (2 hrs) - ROI calculation (1 hr)

Study schedule: 3 days, ~3 hours/day Resources: All links to videos, docs, tutorials included Outcome: Feel confident talking to DevOps engineers

Recommended timeline: Complete before first beta call

📊 Usage Statistics¶

Metric	Count	Last Updated
Total Marketing Documents	9	Nov 7, 2025
Beta Recruitment Strategies	4 (LinkedIn, Reddit × 2, HN)	Nov 6, 2025
DM Templates	20	Nov 6, 2025
Practice Q&A	20 questions	Nov 7, 2025
Study Hours Required	10 hours	Nov 7, 2025
Total Word Count	~60,000 words	Nov 7, 2025

🔄 Update Log¶

Version 2.0 (November 7, 2025, 02:30 CET)¶

Added: - ✅ FOUNDER_CHEAT_SHEET.md - Private Q&A reference for beta calls - ✅ PRACTICE_QA_SCRIPT.md - 20 common questions with detailed answers - ✅ TECHNICAL_STUDY_GUIDE.md - 10-hour security education plan - ✅ Update tracking system in README.md

Changed: - Reorganized marketing directory structure - Moved BETA_LAUNCH_PREP_GUIDE.md to beta/ subdirectory - Updated README.md with version tracking and changelog

Status: Production ready for beta launch

Version 1.0 (November 6, 2025, 22:30 CET)¶

Added: - ✅ BETA_RECRUITMENT_MASTER_PLAN.md - Complete week-by-week plan - ✅ BETA_TARGET_LIST_STRATEGY.md - 20 DM templates + 3-tier targeting - ✅ REDDIT_DEVOPS_POST.md - Technical audience campaign - ✅ REDDIT_SIDEPROJECT_POST.md - Founder community campaign - ✅ HACKER_NEWS_SHOW_HN_POST.md - Show HN strategy (post-beta)

Status: Beta recruitment toolkit complete (42,000+ words)

📝 Maintenance Guidelines¶

When to Update This README:¶

New marketing document created → Add to directory structure
Document moved → Update file paths
Marketing strategy changed → Update descriptions
Beta results collected → Add metrics to Update Log

Update Checklist:¶

Update "Last Updated" timestamp at top
Increment version number (major.minor)
Add entry to Update Log with date and changes
Update Usage Statistics if applicable
Commit with message: "docs(marketing): [description of change]"

For product/technical docs, see main /DOCUMENTATION_INDEX.md For overall documentation updates, see /DOCUMENTATION_UPDATES.md